Beatriz Rubio

CEO RE/MAX Portugal

My Story

Born in Spain, Saragoza and has been in Portugal for 27 years. She has a degree in Economics and Business Management from the University of Saragoza and an MBA from IESE, University of Navarra.

Began her career in commercial management at L’Oréal in Spain in 1990. In 1993, for family reasons, he came to Portugal and took over the management of the selective perfumes division at Parfum & Beauté.
In 1998 joined the Jerónimo Martins Group, where she took over purchasing management for the Recheio brand.

In 2002 joined the staff of RE/MAX Portugal with marketing and financial responsibilities and in 2009 became CEO of the brand in Portugal.

One of its secrets is the strength of its company’s internal motivation. In these 14 years, she has completed more than 150 thousand hours of motivation throughout the RE/MAX universe. The objective was to create strength, a new attitude towards life, and to persist despite the challenges we encounter, always combined with recognition, one of the most important factors for human beings and so forgotten in many companies.
In 2012 pursued an old passion: helping commercial teams achieve magnificent results. To this end, graduated in NLP and Coaching in Portugal and Spain, at IESE, launched “Motiva-te”, a brand focused on behavioral change in organizations, lectures, coaching and management of commercial teams through recognition and challenges, methods used in this challenging project for Beatriz.

In these eight years of the “Motiva-te” project, it has carried out more than 200 actions in Portugal and around the world, speaking to over 100 thousand people all over the world (Portugal, Spain, Italy, Turkey, Argentina, Germany, Brazil, USA, and soon also in India), actions with the costs fully borne by Beatriz, with the aim of providing behavioral training and creating a new Attitude, free training, called “Motiva-te Portugal”. In particular, during the financial crisis that Portugal went through, Beatriz created a solidarity project entitled “Motiva-te Portugal” and gave more than 20 free actions throughout the country, reaching more than 20 thousand people, whose objective was to help everyone participants discover how to make their dreams come true, even if sometimes that means having to change some aspects of their lives.
In 2014 released her first book, “Conquistando a Vitória” and began giving his first lectures outside Portugal, specifically in Spain, for the University of Navarra.
In 2016, launched the 1st edition of the motivation diary, with the sale of more than 40 thousand units, with a collection of phrases written by her and other authors for each week of the year.

In the same year, released her second book, “The parallels between management and football”.

Awards and Distinctions:
In 2011 and 2013 was elected as one of the Business Women in Portugal by Máxima magazine.
In 2015, was elected the Best CEO and Best People Manager in Portugal by Tema Central and Qmetrics.
In the same year, was elected Business Woman of the Year by Flash magazine.
In 2017 Beatriz was distinguished at the RE/MAX World Convention with the “Distinguished Service Award”, for her loyal and dedicated service, an award that was only given to very few people in the world, given only to leaders who contributed in an extraordinary way with your example and support for the growth of the RE/MAX network in other countries around the world.
In 2018, was invited by RE/MAX Europe to contribute strongly to the development of the RE/MAX brand in Europe and to take her know-how to other regions, in this case Germany and France.

In 2013, 2014, 2015, 2016 and 2017 led RE/MAX Portugal to the “Best Country in the World” Award consecutively (excluding the USA and Canada).

In 20 years in Portugal, RE/MAX has already mediated the sale of more than 500,000 homes worth more than €1,207,000,000.

Beatriz Rubio has achieved extraordinary results throughout her career. She is responsible for building an industry in the real estate market, which manages more than 1,200 franchises and leads more than 12,000 people in the group of companies he created:

– RE/MAX Portugal – 360 franchises;
– RE/MAX Germany – 200 franchises
– RE/MAX France – 60 franchises
– RE/MAX Brasil (Alagoas, Maranhão, Pernambuco) – 39 franchises
– MAXFINANCE – more than 300 franchises
– MELOM – more than 200 franchises
– MELOM Spain – more than 35 franchises
– LeaseCapital – more than 230 franchises
– BusinessFinance
– MDS Seguros

RE/MAX has been in Portugal for 20 years, but all other businesses have emerged in the last decade. Businesses have proven to be successful and recognized by different partners.

There are numerous awards received, specifically:

Franchising Award

Best Company to Work for in Portugal


Excellence in Work

Five Star Award

Empresa Índice de Excelência

Best Team Leaders

Most Reputable Brand


Consumer Choice

Best People Managers

PME Excellence


PME Leader

Despite all these achievements, Beatriz Rubio is a professional who works for the people, and her mission is to motivate them to achieve their dreams and aspirations.